In 2019, PMI posted a 44.2% increase in iQOS shipments, to 59.7bn units, with a 40.7% rise to 17.1bn units in the last quarter of the year. Excluding the US, the tobacco giant has witnessed a market share increase in IQOS markets by 1.4 percentage points to 5%. At the end of 2019, it was … Continue reading IQOS Market Share Increases as Other HnBs Struggle