In line with the EU Tobacco Products Directive (TPD), Rule 22.12 of the UK CAP Code forbids the promotion of unlicensed nicotine-containing e-cigarettes in newspapers, magazines, periodicals and online media. However, the regulation permits factual claims about products on a marketer’s own websites, and in principle, this exception might be extended to social media activity. … Continue reading UK: E-Cig Businesses Banned from Advertising on Instagram