Conducted by researchers at Marshall University in West Virginia, the study found that the flavourant farnesene in green apple flavoured vaping products, triggers reward-related behavior by promoting high-sensitivity nAChRs in the ventral tegmental area of the brain. In simple terms, this means that this compound makes this flavour addictive. “With or without nicotine, flavoured vapes … Continue reading US Study: Green Apple Vape Flavour Triggers Brain’s Reward Pathway