Referring to a recent frontpage nationwide newspaper story, headlined ‘Vaping – at 10’, Loucas highlights the irony in the title. “Why don’t we see ‘Smoking – at 10’, ‘Drinking – at 10’, ‘Drugs – at 10’ media stories? It’s all about vaping, which is ironic given it’s the least harmful.” The AVCA believes that the … Continue reading THR Expert on How Anti-Vape Media Headlines Are Crafted