The market-share gap between top-selling electronic cigarette Juul and No. 2 Vuse of R.J. Reynolds Vapor Co., has stabilized.
While the data released by ECigIntelligence earlier this year, indicated a revenue increase of nearly 15% for vape stores. A recent Nielsen analysis of convenience store data has revealed that the market-share gap has stabilized between top-selling electronic cigarette Juul and No. 2 Vuse of R.J. Reynolds Vapor Co., remaining at a status-quo stage.
The data indicated that at 38.1%, top-selling Juul has been holding about a 4.8-percentage point gap over R.J. Reynolds Vapor Co.’s Vuse, which was at 33.3%. The last five Nielson reports have consistently indicated a 4- to 4.8-percentage point gap between the two e-cigarettes.
Meanwhile, NJoy was at 3.1%, up from 2.9% in the previous report, and Fontem Ventures’ blu has remained unchanged at 2.3%. Given the flavour restrictions that were set in place by the Food and Drug Administration (FDA) in February 2020, many manufacturers of cartridge-based e-cigarettes, such as Juul Labs Inc., Reynolds Vapor, NJoy and Fontem, took a hit when they were forced to stop manufacturing, distributing and selling many of their products.
