Juul Labs has agreed to settle thousands of lawsuits brought by over 10,000 plaintiffs accusing the company of intentionally marketing their products to youth. The federal multidistrict litigation (MDL) is referred to as “Juul Labs Product Cases” (JCCP). An official statement from Juul Labs explained that the resolution covers more than 5,000 cases against Juul Labs and the company’s current and former officers and directors.
“These settlements represent a major step forward strengthening Juul Labs’ operations and securing the company’s path forward to fulfill its mission to transition adult smokers away from combustible cigarettes while combating underage use,” read the statement.
Revealed by The Wall Street Journal, the settlement amount involves a consolidation of cases centered in Northern California, and is over three times the sum reported for other Juul settlements in other state and local cases thus far.
Juul’s multi state lawsuit
Last year Juul also agreed to pay $438.5 million to settle a multi state lawsuit of which each suing state is expected to receive $6.8 million. The multi state lawsuit and investigation has accused Juul of having in place a non-effective age verification system for its products, due to which 45% of its Twitter followers were aged between 13 and 17. To this effect, Juul has tentatively agreed to pay $438.5 million to settle the investigation.
The 34 suing states were Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Kansas, Kentucky, Maryland, Maine, Mississippi, Montana, Nevada, North Dakota, Nebraska, New Hampshire, New Jersey, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin and Wyoming.
Read Further: The New York Times
