Juul Files More Lawsuits Against Retailers Selling Fake E-Cigs Under Their Name

Last month, Juul Labs Inc. filed a patent-infringement complaint at the U.S. International Trade Commission (ITC) in Washington, disclosing the names of over four dozen companies that are importing copied illicit cartridges for its devices.

The manufacturer has also filed six trademark-infringement lawsuits in the States of Alabama, New Hampshire, New York, Tennessee, and Texas, against shop owners selling “fake, copied, and non-genuine versions of Juul Products and related packaging,” and accuse them of selling counterfeits and “gray market” products. This means that these products were produced to be sold in overseas markets but unlawfully imported into the U.S.

Juul Labs has now announced that many more lawsuits are to follow, and the U.S. International Trade Commission is considering a Juul request to block imports and sales of imported, unauthorized cartridges.

These lawsuits are part of Juul’s “global enforcement program, directed at disrupting the illicit trade of black-market vapor products to create a more responsible marketplace for current adult users while addressing under-age use,” and more importantly part of the brand’s efforts to regain credibility.

Striving to gain credibility

Last month, Juul Chief Executive Officer K.C. Crosthwaite pledged to do his utmost to repair the image of the company, which in recent months has itself been at the receiving end of multiple lawsuits. “This new ITC action, if successful, would provide the additional public benefit of helping rid the market of unauthorized Juul-compatible products that can be modified by the user, such as empty and refillable pods, or those containing substances such as THC for which the Juul system was not designed,” Juul said in a statement.

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