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Chinese and European Vape Associations Sign Code for Responsible Marketing

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The Code for Responsible Marketing contains 14 mandatory principles, including: “Warnings: E-cigarette advertisement must contain clear warnings and references that the ad is exclusively...

IEVA Launches European Vape Awareness Campaign 

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The group explained that sadly the number of smokers educated about actual e-cigarettes’ facts remains relatively low, making it unlikely for them to switch...

The Independent European Vape Alliance Launches Informational Website For Smokers 

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Called Vapingfacts.eu, the aim of the website is providing factual information about vaping products, how they work, and the health benefits smokers would gain...