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iQOS is an e-device manufactured by Philip Morris International. It heats tobacco to create an aerosol that contains nicotine.

BAT Sues PMI on Grounds That IQOS Technology Infringed its Patents

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BAT said that in the US, it filed two patent infringement claims against PMI, one via the International Trade Commission (ITC) and one in...

A Commentary About the Latest Research Looking Into PMI’s IQOS

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Written by researchers at Stanford University in California, the paper entitled “Global Marketing of IQOS: The Philip Morris Campaign to Popularize ‘Heat Not Burn’...

PMI £1bn Fund to Help Smokers Quit Called “Breathtakingly Hypocritical”

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A measure supported by PMI would lift the current advertising and marketing ban on e-cigarettes.Leaked documents have revealed that the PMI fund would be...

IQOS Market Share Increases as Other HnBs Struggle

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In 2019, PMI posted a 44.2% increase in iQOS shipments, to 59.7bn units, with a 40.7% rise to 17.1bn units in the last quarter...

Smoke-Free City: A New Project Launched by Philip Morris Korea

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“Smoke-free future is not just simply a motto of our company’s vision,” said Philip Morris Korea Managing Editor, Chong Il-woo, in a statement, “Through...

lQOS to be Launched in Atlanta Following FDA Approval

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In December 2016, Philip Morris International (PMI) had announced that it submitted a Modified Risk Tobacco Product (MRTP) application with the FDA’s Center for...

Altria: Cigarette Sales Continue to Decline

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Marlboro maker Altria Group Inc. (NYSE: MO) has just released its second quarter earnings, and despite the fact that the reported revenue exceeded Wall...

PMI Launches its First African store in Johannesburg 

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The store is in the city’s entertainment and business hub, Sandton, and will make the device accessible to locals, tourists and businesses alike. “If...