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iQOS is an e-device manufactured by Philip Morris International. It heats tobacco to create an aerosol that contains nicotine.

iQOS is Launched in Manchester

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Philip Morris International (PMI), the owner of Marlboro cigarettes and one of the world’s biggest tobacco companies, is planning to open hundreds of iQOS...

iQOS to be Launched Across GCC Countries in July

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iQOS was launched at Dubai Duty Free in December 2018 following a strong advertising campaign across the airport, and now it will be launched...

Japan: iQOS Has Led to a Decrease in Cigarette Sales

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Philip Morris International (PMI) markets its iQOS device as a less harmful alternative to cigarette smoking. The iQOS device, is a Heat not Burn...

PMI Suspends Online iQOS Campaign as Young ‘Influencers’ are Exposed

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PMI’s "marketing standards" prohibit it from promoting tobacco products with youth-oriented celebrities or "models who are or appear to be under the age of...

The Widespread Use of HnB Devices in Korea

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HnB devices have been introduced in South Korea only 17 months ago, yet according to data released by the Ministry of Economy and Finance...

Health Canada Orders Tobacco Shop to Remove IQOS Signs

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The iQOS device, is a Heat not Burn (HnB) smokeless alternative to combustible cigarettes and works by heating tobacco leaves known as Heets or...

Japan: PMI to Sell Cheaper Versions of ‘Heets’ as it Launches...

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Big Tobacco Companies consider Japan as the ideal test ground for HnB tobacco products, since regular e-cigarettes are not allowed due to the country’s...

PMI at the Global Launch of iQOS 3 in Tokyo

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“IQOS 3 and IQOS 3 Multi will officially go on sale on November 15th in Japan, Switzerland, UK, Russia and Colombia, and will be...