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Japan’s Tobacco Harm Reduction Efforts Are Working

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When compared to 2016, reported volumes of cigarettes have now declined by 42%.A 2021 paper by Frost & Sullivan in collaboration with tobacco company...

Heated Tobacco as Part Japan’s Successful Smoking Reduction Model

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"Although there is mixed evidence, data from the 2019 National Health Survey indicates that 76% of consumers who use Heated Tobacco Products do so...

A First For Japan: Male Smoking Rate Drops Below 30% 

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The biggest drops were observed amongst smokers in their 20s, with the ratio for men falling by 4.1 points, to 27%, and the ratio...