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The tobacco company with the best sense of humour

Founded in 1881, Philip Morris International is one of the largest tobacco companies in the world.

Every year, the company sells no less than 800 billion cigarettes, supplying a global tobacco market whose products contribute to the deaths of the roughly 7 million smokers who die each year as a result of smoking.

However, this has not stopped PMI from regularly encouraging people to quit smoking and switch to vaping. Although many consider this to be green washing, the reason behind it is actually to boost sales of the products it offers as an alternative to cigarettes, like its IQOS, a heated tobacco product the company has invested heavily in.

Japan: A nationwide test ground for heated tobacco

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At the time BAT was launching its "hybrid" e-cigarette in Romania, two other giants announce that their smokeless cigarette will be released in Japan. Philip...

EUCJ’s advisory opinion: First reactions

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In a short comment, PMI comments the EU Court of Justice’s advisory opinion and confirms its position, that the EU’s recent Tobacco Products Directive would disrupt the...

Imperial Tobacco runs a study on Philip Morris’ iQOS (heat stick)

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According to Imperial Tobacco, iQOS should be subject to the same rules as regular cigarettes in public spaces We recently addressed in these columns the...
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